TO B2B EVENTS AND TRADE SHOWS ORGANIZERS

INCREASE THE VALUE OF YOUR TRADE SHOW BY OFFERING PROFESSIONAL B2B MEETINGS TO YOUR PARTICIPANTS

As an event or trade show organizer, you seek to offer your participants a memorable experience and added value services that will encourage them to come back for future editions. Organizing B2B meetings is a great way to provide your attendees with networking and business development opportunities but it can be a challenge for you to organize it, especially if you lack specialized resources.

This is where we step in.

ZERO INVESTMENT - NEW REVENUE STREAM

87% of professionals attend trade shows and conferences to meet prospects or potential partners

The top 3 goals of trade show exhibitors are brand awareness, lead generation and building relations.

Ensuring quality business meetings for its participants remains one of the biggest challenges for event organizers for several reasons, including:

  •  Preparation of meetings: The organizers must understand the needs of the participants in order to determine the profiles to be invited, confirm them and set meetings for the participants. This can be a complex and difficult task to organize.
  • Communication: Organizers should communicate effectively with attendees in order to explain the B2B meeting process, encourage them to register and attend, as well as answer any questions they may have.
  • Lack of engagement: Many organizers have opted for B2B APPs to facilitate contacts between participants. However, it is very difficult to keep prospects and buyers engaged before and during the event which creates exhibitors’ frustration from not being able to connect with their prospects.
  • The quality of the meetings: The organizers must guarantee the offered B2B meetings offer added value to the participants, ensuring potential business partners are relevant to the participants and that the meetings are fruitful.
  • Data management: Organizers must manage attendee data to schedule meetings and ensure the information is correct and up-to-date. Managing large amounts of data can be difficult and requires good organization and appropriate technology.
  • Meeting management: Organizers must ensure that B2B meetings go off without a hitch and on time, while managing delays, cancellations and/or any other unforeseen events.
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The advantages of offering
Quality B2B meetings to your participants

We are experts in B2B meeting(s) organization for events and trade shows. We take care of everything, from the planning to the execution stage, so you can focus on your event.

We use state-of-the-art tools to manage attendee data and schedule meeting times, to ensure efficient organization and a smooth experience for your attendees. We work closely with you in order to fully understand your needs and goals and to create a personalized and memorable experience for your attendees.

YOUR INVESTMENT

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Maximize the value of your trade show by offering to your attendees successful B2B meetings. Contact us now to find out more about our B2B meeting organization services and how we can help you improve your event. With our experience and expertise, we are ready to take on the challenge for you.

Who are we ?

Wink is a B2B agency, based in Rabat, Morocco, specializing in the organization of events and business meetings internationally.

We meet the needs of our clients by combining our expertise in international business development and organization of events and business meetings.

We support event organizers and institutions organizing or participating in events for the promotion of their customers’ products We also address companies wishing to promote their products and services internationally, in this case, in Morocco, Africa and Middle East.

WINK, a regional leader in B2B Networking

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THEY TRUSTED US

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