Many companies are trying to fail internationally but they can’t, they keep doing the wrong things over and over again. Don’t be fooled, this isn’t an easy task, it’s an […]

Following my previous article titled ‘advantages and disadvantages of having a sales agent to address international markets’, I have been asked to provide additional info and develop my point and […]

This is exactly how consumers in emerging countries think. Unlike developed markets, emerging markets are mainly driven by middle and lower class consumers that want to control their spending as […]

– Understanding business culture This is the most important prerequisite to doing business in the region.  Knowing the business and overall culture will help entrepreneurs: Avoid embarrassment for either themselves […]

Advantages • Local presence and expertise • Control your sales strategy • A cheaper option than having a distributor Disadvantages • No control on the direct relationship with your client • […]

Beaucoup de petites entreprises ont du mal à s’adresser aux marchés internationaux et les principales raisons sont généralement les ressources humaines et matérielles limitées, le manque de savoir-faire et l’absence […]