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2020 February

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I have a dollar to spend today, do you want it?

  • February 20, 2020
  • By Jalal Benbrahim
  • 0 Comments

This is exactly how consumers in emerging countries think. Unlike developed markets, emerging markets are mainly driven by middle and lower class consumers that want to control their spending as they go. As an example, consumers rather pay 1$ per day on communications than subscribe to a 20$ monthly plan even if they end up

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4 étapes pour réussir sa prospection dans un salon professionnel

  • February 5, 2020
  • By Jalal Benbrahim
  • 0 Comments

Une participation à un salon professionnel n’est réussie que lorsque l’on s’est assuré de rencontrer le maximum de prospects qualifiés. Beaucoup pensent qu’exposer est à la portée de tous, sans aucune préparation spécifique, et que notre seule présence sur un stand bien aménagé et attirant, suffit pour établir des relations commerciales et conclure des ventes. Des

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