I have a dollar to spend today, do you want it?

This is exactly how consumers in emerging countries think. Unlike developed markets, emerging markets are mainly driven by middle and lower class consumers that want to control their spending as they go. As an example, consumers rather pay 1$ per day on communications than subscribe ...

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5 questions to answer before expanding to emerging markets

You are considering expanding business to emerging markets and you have already identified one or more countries. Growth opportunities are getting scarce in your home environment, and this could be a chance, or even a necessity for your Company’s business sustainability on the long run. ...

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Steps in hiring sales agents internationally

Following my previous article titled ‘advantages and disadvantages of having a sales agent to address international markets’, I have been asked to provide additional info and develop my point and address the steps in hiring sales agents. Finding the right local agent is a very ...

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One tip on how to lose international clients

Many companies are trying to fail internationally but they can’t, they keep doing the wrong things over and over again. Don’t be fooled, this isn’t an easy task, it’s an ART! Here’s my Number One tip in order to avoid such a situation and make ...

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