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2019 September

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People buy on emotion

  • September 10, 2019
  • By Jalal Benbrahim
  • 0 Comments

Help your customers understand their problem, show them how you can help them solve ‘buy on emotion’, make sure they understand that you and you alone can help them; at this point, emotions kick in. Only then will they move from being convinced by you and your solution to buying from you.

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My top 3 recommendations to do business in Africa and the Middle East

  • September 1, 2019
  • By Jalal Benbrahim
  • 0 Comments

– Understanding business culture This is the most important prerequisite to doing business in the region.  Knowing the business and overall culture will help entrepreneurs: Avoid embarrassment for either themselves or their clients Understand if their products are suited for the market Understand how business should be done (stakeholders, regulations, pre-requisites, partnerships,…) – Finding the

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