Help your customers understand their problem, show them how you can help them solve ‘buy on emotion’, make sure they understand that you and you alone can help them; at this point, emotions kick in. Only then will they move from being convinced by you and your solution to buying from you.
– Understanding business culture This is the most important prerequisite to doing business in the region. Knowing the business and overall culture will help entrepreneurs: Avoid embarrassment for either themselves or their clients Understand if their products are suited for the market Understand how business should be done (stakeholders, regulations, pre-requisites, partnerships,…) – Finding the